Announcing The NFC Report, a monthly market intelligence report dedicated to near field communication technology and applications

All the indications are that consumers love using NFC and that the technology is now set for rapid acceptance and explosive growth. But basic questions over the business case for NFC remain and there are sharp differences of opinion on how the market will develop.

Who will pay for NFC? Which business models will succeed? How secure is NFC? And what will it take to turn NFC from a promising new concept into a profitable new business?

The NFC Report is a new monthly report that provides answers to these questions and more. Every aspect of near field communication will be covered in detail — the business, the technology, the applications, the players and the future of the market.

The information contained in The NFC Report will be of vital importance to anyone who has to make decisions about the use, design, marketing or development of NFC-based solutions.

The editor of The NFC Report is Sarah Clark, a technology analyst who has been reporting on developments in the smart card and SIM markets since the late 1980s. As such, Sarah has specialist in-depth knowledge of the obstacles, challenges and opportunities arising from the introduction of new payment technologies.

Who will gain most from being an early mover — and who has most to lose by falling behind?

Each issue of The NFC Report will include the results of a comprehensive, in-depth investigation into a key aspect of near field communication, such as smart posters, mobile payments vs contactless payments, NFC suppliers and live field trials around the world.

In every issue Sarah will also look in detail at the hot topics that are most affecting the development of near field communication at the time and prepare a detailed overview of the current state of play.

You'll also get all the latest thinking, opinions and comments from industry thought leaders worldwide, detailed information on the newest field trials and product launches, in-depth case studies, market data, trends and forecasts and a wealth of facts, figures, tables, charts and diagrams. Crucially, full contact details will be provided for all those involved.

The first issue of The NFC Report is due to be published in October and work on the first hot topic investigations and the first surveys is already well under way.

In issue one, for instance, Sarah will be providing an in-depth analysis of the transit ticketing marketplace around the world along with detailed investigations into NFC security and into the implications of the agreement between the GSMA and the European Payments Council to work together to develop commercially viable NFC solutions.

If your business touches on near field communication, you should be reading the NFC Report

The NFC Report is published ten times a year — that's monthly with special double issues in August and December. Each edition will be delivered to you as a paper publication by mail and, importantly, also by email as a printable PDF file so you'll get it right away wherever you are in the world.

You'll also be able to tap into The NFC Report's subscriber-only searchable online archive and live databases whenever you need information at your fingertips — all as part of your subscription.

A year's subscription will normally cost £994 (approximately €1,260/US$1,850). But if you order before 17 October you can choose either a free upgrade to a team subscription (a £662 value in your first year alone) or a 20% discount.

Don't miss out on this opportunity to keep completely up-to-date with all the latest developments in this fast-changing market. Place your order now to benefit from this very special founder subscriber offer and make sure you get issue one on publication day.

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The NFC Report | ISSN 1757-9465 | Published by SJB Research