A comprehensive and international research report on the current and future potential of near field communication
All the indications are that consumers love using NFC and that the technology should now be set for rapid acceptance and explosive growth. But basic questions over the business case for NFC remain, there are concerns over whether NFC standard solutions are 'too much, too late', and there are sharp differences of opinion on how the market will develop.
Who will pay for NFC? Which business models will succeed? How secure is NFC? And what will it take to turn NFC from a promising concept into a profitable new business?
The NFC Report is an in-depth international research project led by Sarah Clark, editor of Near Field Communications World and an analyst with more than 20 years experience tracking developments in emerging banking, retail and mobile technologies.
The NFC Report will provide information on the market all around the world and across each of the business sectors that it impacts — from transport ticketing to customer loyalty, local government to advertising, retailing to healthcare and ID to education.
Every aspect of near field communication will be covered in detail — the business, the technology, the applications, the players, the alternatives and the future of the market. The NFC Report will identify what the latest technical developments are, how they work, what stage of development they are at, which suppliers are involved and what new products they have in the pipeline.
Order now to get a pre-publication discount and access the research findings as they are compiled...
The first part of this major new study, 'NFC: The Road to Commercial Deployment' has now been published and is available today. Further sections covering NFC technology, suppliers and applications are due to be published in early 2010.
Each section of The NFC Report is posted on a private, clients-only website as it is completed. Order your copy now and you'll get access to this secure website as well as notification when new content is added, keeping you close to the research process and ensuring you're always one of the first to know about new data and findings. And, of course, we'll mail you a printed and bound copy of the final report as soon as it is published.
Plus, if you place your order before publication, you'll also get an 'early bird' discount of £200 — a saving of 15% on the list price of £1,297 — and we'll send you a copy of 'NFC: The Road to Commercial Deployment' straight away.
The NFC Report will be the most comprehensive guide available to the technology, applications, suppliers and market potential of near field communication.
This 300+ page research report will include all the latest thinking, opinions and comments from industry thought leaders, in-depth case studies of early adopters from around the world, market data, trends and forecasts and a wealth of facts, figures, tables, charts and diagrams. Crucially, full contact details will be provided for all those involved.
The information contained in The NFC Report will be of vital importance to anyone who has to make decisions about the use, design, marketing or development of NFC-based solutions.
Order today and you'll get immediate access to the research and analysis as it is produced and you'll save 15% on the usual price.
Don't delay, place your order today!
