Where is the NFC market heading in 2010?
After years of delays, 2010 will be a turning point for near field communication. While significant barriers to growth still remain before NFC can move from the pilot stage to full scale commercial roll-outs, all the elements are now in place to allow these final obstacles to be overcome in the year ahead.
During 2010 leading mobile network operators, banks, retailers, transport operators and others will be seeking to finalise their NFC business plans ready to launch commercial services from as early as January 2011.
Actions taken in 2010 will be key to deciding which mobile network operators, which banks, which industry suppliers and which service providers become the leaders in the field.
Make sure your NFC plans are on track for success
'NFC: The Road to Commercial Deployment' is a new research report by Sarah Clark, editor of Near Field Communications World. It charts the road ahead for those involved in planning, implementing and supplying NFC services and examines how the market will develop between 2010 and 2014.
This new report answers key questions including:
- When will the first commercial deployments take place — and where?
- How will the NFC market evolve over the course of 2010 and beyond — and what actions will the leading players take?
- How will the business case for NFC be resolved — and what business models will succeed?
- Which NFC services will become available first and how many will there ultimately be?
- How will the issue of a lack of NFC handsets be overcome and which suppliers will take the lead?
- What strategies for success will mobile network operators, banks, suppliers and key potential NFC service providers adopt in 2010 — and who will become the dominant players in each market?
The conclusions and predictions contained in 'NFC: The Road to Commercial Deployment' are based on extensive interviews with leading industry players around the world, on research undertaken for The NFC Report and on information gathered during the writing of Near Field Communications World over the course of the last year.
Be one of the first to read this essential new report
'NFC: The Road to Commercial Deployment' is new for January 2010 and is available for £797 (approximately €897/US$1,297).
Order now and we'll send you a digital (PDF) copy right away, and dispatch a printed copy of the report by air mail. You could be reading this new research report — and changing your thinking on critical NFC business planning issues — just minutes from now.
Who has bought 'NFC: The Road to Commercial Deployment'?
Buyers of this report include executives in the UK, the USA, Chile, Denmark, France, Germany, Hungary, Israel, Malaysia, Russia and Singapore working in:
- NFC mobile and payments industry suppliers
- Mobile communications
- Finance
- Retail
- Handset manufacturing
- Payments processing
- Software and hardware developers and vendors
- Management consultancy
- Trade associations
- Standards bodies
- Government
You can order and pay online for immediate delivery (all major cards accepted) or order and request an invoice. Don't delay, place your order today.
